Brochures are dynamic things which let people know about the products of a business or a company or about an institution. One of the unique things about this thing is its folding options. These very things will have some certain type of content, whichever is relevant to the company.
For this task, you need to know the type you are looking for. You will find several of the same, but only one or two can be proper for your advertisement. On the other hand, this is the age of online marketing, here; the value of the paper is decreasing day by day. Then again, if you print a good, shiny and very informative brochure for your concern, you will get a huge response from your target customers. Also, you have to think about the ways you can get the best one. All of these are covered here to help you out.
Double Parallel Fold Brochure
This brochure-type folds the paper in half to form two panels, and then in half again, to form two parallel folds that go in the same direction. This one works well as a reference material that customers can always use for your products and various services. It’s not like a tri-fold brochure, because, a standard brochure size is generally, 8.5” x 11”.
Parallel Map Fold Brochure
This one is similar to the double parallel fold. The paper is to be folded in half, then each panel is folded again in half in opposite directions. The fold is perfect for heavy in information content, mostly if you are looking for to give a wide range of products and services to the customers.
Half Fold Brochure
This is also known as bifold brochure design and is created by a single sheet of paper folded into two. This thing divides the paper into two panels. This fold is the perfect solution for the presentation of simple products. It can be one or two as well.
This one divides a single sheet of paper into three parts. The very right panel folds under the left panel. A standard brochure size is generally, 8.5” x 11”. This is the most common type of fold, this is great for general purposes. It also offers a good balance between design and the content.
Gate Fold Brochure
This type of fold divides the paper into three unequal panels, each with the side panels measuring one half of the width of the central panel to make the brochure complete. Just like its name, the side panels fold like a gate. The standard brochure size stays the same in this.
French Fold Brochure
The name French is unique has its essence, and its also known as the right-angle fold. This type is a unique thing which divides the brochure into four panels. The paper is folded in half, and then folded in half again, this is perpendicular to the first fold. The standard brochure size stays the same here too. This is best for heavy graphic designs, maps, and invitations to sales and several events where nice contents are necessary.
Accordion Fold Brochure
This fold divides the brochure into panels of four which will fold on top of one another, it will look like an accordion. You can for this type, if you want to give a step-by-step tutorial for your customers.
This type of brochure also divides a single sheet of paper into three haves. This has acquired its name from its distinct Z-shape that folds each panel on top of one another. The Z-fold is also perfect for general product presentations.
Benefits of Brochures
Brochures are perfect to cover a huge number of information, which an online page is not able to do. If you go for a good build one it will gain the interest of your customers and they will surely like to visit your stores or check your services. A brochure can hold so many details, it always falls in the marketing strategy of a company.
- An idea about the company
A brochure is capable of giving an overall idea about the company and its main services. There are millions of concerns in the world, and if all of them try to enhance their brand name and want to be known in the market, they can always go for a detailed brochure.
- So versatile
Brochures are highly versatile, and it’s not like a heavy book either, so you won’t have to spend much money if you are looking to post it to the customers. These are very simple and can be used so many purposes.
- Easy to distribute
Just like pamphlets, brochures are very easy to distribute, here the main thing is, once one brochure is distributed among people, they will not be able to throw the thing into a garbage can, because the paper quality and the shine of the thing will stop them to do so. They will surely read the contents in the papers, and if you have distributed brochures to 100, you will get at least 60 to visit your services.
- Cost-effective option
The gloss, the content, and the paper may have got you thinking that it will cost way too much than your budget is. In reality, you won’t have to pay a huge amount, and your brochure will be made entirely on your requirements.
- Reader’s attention
If you think of the giant banners and billboards they will fall short in grabbing the attention of the customers compared to brochures. This will happen because this is a tangible option.
- East referral system
Brochures are unique in this way where the same can be circled from one hand to others. If you are looking for a good business school, then one of your friend who has studied the same in a college can show you the brochure. By that, you can get information and can give the same to others who are interested.
How to choose a proper brochure?
- Check your purpose
Before you go to printing a brochure, you need to know the things you want from it. The segments, the content, the images, and even the contact details, all of these will depend on you. Also, if you would like to mail it to clients and customers or just hand them one. Also, make sure to choose a good design.
- Know the folds
There are various folds available in case of brochures but not all of them are proper for your concern. So, you have to know about the same when you hire a service.
- Review the copy
After you have got a copy of the brochure, you need to review it minutely. If you see any glitch in there, you must send it for correction. Also, if you think someplace can be good with a different design or text, make the changes.
- Select the fonts
There are millions of font options, and among them, you can choose the one or two that catches your eyes. You have to ask the designer about the same, and they will show you the options. You can always opt for three fonts for the brochure, it will look gorgeous after the final print.
Get to know about a different type of brochures and other important things, and you will be able to get a good mouthpiece for your company.